WEEK 5 ADVERTISING

Advertising is the non personal communication of information paid for or usually persuasive in nature about products, services or ideas by identified sponsors through the various media. The simplest definition is advertising is an act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television to get more customers.

Advertising helps us to choose which product we want. For example, there are different types of biscuits like Shortbread, Maryland, etc, as consumers we have different varieties to choose from. Also as I stated  above, to advertise a product it has to be paid for depending on the time used in advertising it.

Lastly, adverts change within the years because people enjoy moving with time. No one likes to be left behind in the latest improvement or change. The first Coca Cola advert was in Black and White but now the newest advert has a lot of color, drama and also action.

WEEK 4 POST MODERNISM

Post modernism was discussed in the fourth week. I understand that Modernity leads to changes and completely different segments which are very important but different in meaning. Also they are things we make up, believing they are real and fighting for them to be real.

Post modernism is a scientific study in order to explain reality. Reality is not only by human understanding but they are constructed in order to understand or explain reality. It is also the flexible way of changing truth.

Also other words were made reference to like:
Imitation - It is neither positive or negative, it is just what someone does.
Pastiche- Mocking someone or something, not the original story but a third party.
Pastiche- It borrows from many different places and not understanding the original story. Also it is putting together different stories to create another story.

Lastly, Rowland Barthe stated that there are fours ways in valuing things in our culture:
Functional value- Instrumental purpose
Exchange- economic value
Symbolic value- this is the value a subject gives to an object
Sign value- value within a system of objects (no functional value)

Theodor Adorno and Max Horkheimer- The Culture Industry:Enlightenment as Mass Deception

Media in communication is a  tool used to store and deliver information or data. Films, radios and magazines also make up the media. Deception are acts to change beliefs that are not true or the whole truth. Movies and radio do not pretend to be art since as violence becomes open so as the power grows and the lines between begins to show through. The Culture Industry as stated by Theodor Adorno and Max Horkheimer is the same to a factory producing standardised cultural goods – through film, radio and magazines by manipulating the masses into enjoying it no matter how bad economic position. They were both members of The Frankfurt School (The Frankfurt School  refers to a school of Neo-Marxist who have come to amend or extend the Marxist Theory).


Finally most people believe that the products or the movies made by the mass culture would not be popular if people do not enjoy them. Which is true because individual are hard to please and for example the movie Twilight is popular because people enjoy watching it if it was not what they wanted, it would not have sold.

RAYMOND WILLIAMS- THE ANALYSIS OF CULTURE

Culture in the easiest definition is the way of life but to my understanding, Culture is the process of human perfection or behavior to certain norms and values. Norms are the rules a group of people follow mostly in social norms and failure to follow this rule can lead to expulsion from this group. An example of social norm can be seen in this image.

Values are the ideas or behavior that can be judged as either good or evil. For example in most countries, if an individual fights for her country it reflects the value of patriotism and this can be judged as good.

Raymond Williams also stated in page 52 that "We see most past work through our own experience without even making the effort to see it in something like its original term. Which is true to the fact that most people analyse  history with their understanding and they don't bother to see it in the primary term even if it has a different meaning to what it meant.

AUDIENCE

In order to discuss the word Audience, it has to be understood. Audience is a group of people who participate in an event or show either by taking part in the event or by just clapping. An example is shown below:

The way in which the audience members receive this information is through a Transmission Model that is from the sender to the receiver. The sender can be a football match and the receiver is the audience.

There are different types of things that can lead to an audience, example Adverts, Shows but the most common is the Cinema. Many people go to watch movies at the cinema and different reactions take place. Youtube also brings about an audience by allowing people to post and also watch different videos.

Finally the different types of audience we have can either create their version of what they have interest in, leave a comment about their opinion or do nothing about it.