Media in communication is a tool used to store and deliver information or data. Films, radios and magazines also make up the media. Deception are acts to change beliefs that are not true or the whole truth. Movies and radio do not pretend to be art since as violence becomes open so as the power grows and the lines between begins to show through. The Culture Industry as stated by Theodor Adorno and Max Horkheimer is the same to a factory producing standardised cultural goods – through film, radio and magazines by manipulating the masses into enjoying it no matter how bad economic position. They were both members of The Frankfurt School (The Frankfurt School refers to a school of Neo-Marxist who have come to amend or extend the Marxist Theory).
Finally most people believe that the products or the movies made by the mass culture would not be popular if people do not enjoy them. Which is true because individual are hard to please and for example the movie Twilight is popular because people enjoy watching it if it was not what they wanted, it would not have sold.
No comments:
Post a Comment