WEEK 11 EXPLORING MARSHALL McLUHAN

Culture is the set of shared attitudes, values, goals and practices that characterizes an institution, organization or a group of people. Technology is the usage and knowledge of tools, techniques, crafts, systems or methods of organization in order to solve a problem or create an artistic perspective. McLuhan states that people adapt to their environment through a certain balance or ratio of their senses, and the primary medium of age brings out a particular sense ratio. He also sees every medium as an extension of some human faculty, with the media of communication thus exaggerating this or that particular sense. McLuhan has four stages namely

• Tribal age: Hearing the most important sense
• Literate age: Creation of the alphabet
• Print age: Gutenberg's printing press
•  Electronic age: Telegraph